Jessica Wright
Digital Marketing and HubSpot Consultant
I am a passionate and experienced digital marketer with 20 years of business experience and 10 years of success in sales and marketing, including 4 years managing agency clients across various industries using the HubSpot platform. My journey has taken some turns, but every role has added to my broad, well-rounded understanding of business, marketing strategy, and what it takes to deliver real, measurable success.
In my current role, I have achieved a 100% client retention rate and successfully upsold 50% of my client base, resulting in significant revenue growth. I specialize in leveraging the full power of the HubSpot suite—Marketing Hub, Sales Hub, Service Hub, Operations Hub, and Content Hub—to develop and implement strategies that drive tangible results. Whether it's crafting lead-generating landing pages, setting up effective workflows, or analyzing CRM and sales data to identify trends, I deliver value at every stage of the marketing process.
What sets me apart is my ability to align marketing strategy with business goals. I’ve consistently pushed both myself and my clients to grow, adapt, and innovate, resulting in continued success across various marketing channels. I am passionate about helping businesses reach their full potential, and my collaborative approach makes working together seamless and productive.
I love the creative side of marketing but also thrive in the details—whether it's setting up conversion path reporting or using data to inform strategy. My approach is hands-on and customer-focused, ensuring not only results but also strong, long-lasting relationships.
If you want the long story:
I started my professional career as a hairstylist at age 19 and quickly decided that I wanted something more. I usually leave this out when asked about myself, but as I reflect on my journey, I realize how important it is to my entire journey thus far. I worked as a hairstylist while I got my marketing degree from the University of Iowa. During that time, I learned so many valuable things about running a business, sales, marketing, customer service, and so much more. I loved the fast pace of working while learning everything I could about business and marketing. My favorite part about this time in my life was all the time I spent meeting and connecting with people. I made lifelong friends that started as fellow students, clients, and coworkers.
After graduating with my marketing degree, I decided to quit my career as a hairstylist and take a leap. I had my mind set on a career in marketing.
The next chapter of my career started at Wells Fargo, a major employer in Des Moines, Iowa. This was not all I had dreamed of, but it was a place to start. While at Wells Fargo, I learned so much more than I realized, and looking back now, I wish I could tell myself how crucial the skills I learned there would be to my future success. At Wells Fargo, I worked as an analyst in the Home Mortgage Investor Claims division, learning data analytics, database management, meticulous research skills, and a boatload about business.
After a few years, I realized I needed to make a change. I enjoyed working with the people at Wells Fargo and the endless opportunities available at such a big organization, but I missed being creative and helping people. Most of all, my goal was still to work in marketing, so I needed to take another leap.
At this point, I needed to start working on the skills I knew marketing hiring managers would be looking for, so I decided to take a chance on sales. This decision eventually landed me at Meredith, where I worked on a small brand they had recently acquired called mywedding.com. Meredith was my dream company, and while the role itself wasn't exactly a perfect fit, Meredith was it.
Meredith was a major print and digital media company based in Des Moines, Iowa. As a millennial, I've been told it's unusual to love print magazines, but I have always loved flipping the pages and getting inspiration from content, ads, and design. I knew this was my in. All I had to do was work hard in my digital marketing sales role and learn everything I could about media, marketing, and whatever mywedding.com was.
I loved working at Meredith and learned so much about digital and print media, but life had other plans. My small team got laid off one week after my then-boyfriend (now husband) decided to take a job in St Louis, Missouri. I took it as a sign. So once again, I needed to take a leap. I was excited and looking forward to what was next, personally and professionally.
My goal was to land a marketing role, but I found a great position as an account manager for Impact Group, a career coaching company based in St. Louis. I loved their mission, and I excelled as an account manager. I loved my team and once again met lifelong friends who cared about what they were doing. I worked hard to strengthen my skills in data analytics, communication, relationship building, and process alignment.
It was here that I convinced the marketing director to take a chance on me, and I will be forever grateful that she did. I finally achieved the goal of a position on the marketing team. I am going to be honest; I didn't know at the time what a marketing communications manager did, but I knew I would work hard to learn everything I could about everything I could.
I loved this role. I leveraged everything I had learned about business, sales, marketing, customer service, and communication to thrive in this role. I was able to work on creative projects and dive deep into data to report trends. I learned so much and finally felt like I was where I was supposed to be. But again, life had other plans. At the beginning of 2020, I went out on maternity leave, and then, as everyone knows, Covid-19 hit.
I again found myself laid off, but this time not so excited to take a leap. The pandemic was in full force, I was a new mom, and I was crushed to lose the job I finally felt was right. But when one door closes, another door opens. At Impact Group, we used HubSpot, and HubSpot was one of the best companies I had encountered. I loved everything about their products, brand, and energy.
So I took a leap and decided to work at a partner agency. This was a significant leap. I was going to be the first full-time employee. But I decided to take a chance based on the introduction from a shared connection and my love for all things HubSpot and marketing. I was excited to help build the business.
Reflecting on my time at this agency, this is when I learned and grew the most in my career. I surprised myself by taking on a broad spectrum of projects and deliverables. I met many wonderful people and worked on many fun projects across the revenue operations spectrum. I took a deep dive into HubSpot and loved every minute of learning and helping clients get the most out of HubSpot and deliver on their sales and marketing goals.
But as I have learned, life has a funny way of nudging me in new directions. The agency owner decided to take a corporate role and close the business. Faced with another opportunity to leap, I decided to continue my agency journey and take an account strategy role at a diamond HubSpot agency.
In this new role, I have thrived with clients in financial services, cyber-security, lean manufacturing, and a variety of other professional services industries. I manage the spend of a combined yearly marketing budget of $500,000+ and manage client marketing channels to execute strategic marketing campaigns.
I don't know where the journey will lead me next, but I have a passion for marketing, HubSpot, and leaving a positive impact.
I love learning and am grateful for every opportunity I am given. I genuinely care about everything I work on, everyone I work with, and moving your business forward.
Cheers!
Jessica Wright
